Salesforce Marketing Cloud is a platform designed to help teams build and automate marketing efforts across a range of channels, such as email and SMS. Within Marketing Cloud, there's a few different products.

Formerly ExactTarget, Salesforce acquired Marketing Cloud Engagement in 2013.

With Marketing Cloud Engagement, teams can use products like Journey Builder and Email Studio to create content, segment their audience, and send personalized emails across a variety of channels.

Marketing Cloud Engagement sits outside the Salesforce core platform and connects to CRM through Marketing Cloud Connect.

Shortly before Salesforce acquired ExactTarget, ExactTarget acquired Pardot. In 2022, Salesforce renamed Pardot to Marketing Cloud Account Engagement.

With Marketing Cloud Account Engagement, teams can build account-based marketing strategies and track prospect engagement across the whole lifecycle of a deal, helping the Sales team close opportunities.

Marketing Cloud Account Engagement sits outside the Salesforce core platform and connects to CRM through the Account Engagement Connector.

In 2025, Salesforce announced Marketing Cloud Next, building on Marketing Cloud Growth & Advanced editions.

Marketing Cloud Next is purpose built for the agentic era, with agents that can act on your behalf to instantly create content, build audiences, and launch campaigns.

Marketing Cloud Next sits on the Salesforce core platform.