Marketing Cloud Engagement (formerly Exact Target) isn't supported in the metadata API because it sits outside the Salesforce core platform. This means that Salesforce Marketing Cloud (SFMC) often isn't supported in your Salesforce CRM DevOps workflow, requiring alternative solutions.
Gearset allows you to back up your Marketing Cloud Engagement configuration, bringing your CRM and SFMC backups into one comprehensive platform.
Gearset for Marketing Cloud is free to use while in Pilot but will be paid for when it becomes Generally Available.
To get started, connect your Marketing Cloud org to Gearset.
Marketing Cloud Backups
Gearset's change monitoring gives you a detailed audit trail of SFMC configuration changes in your business units on a day-by-day basis. Gearset takes a snapshot of your business unit every day and compares it to yesterday's snapshot, highlighting any differences.
This makes it easy to spot any unexpected or incorrect changes in your business unit. After you've reviewed the changes, it's easy to:
roll back unexpected or incorrect changes made directly in the business unit, such as broken AMPScript that causes errors in a journey
restore any configuration that's been deleted (either accidentally or maliciously)
Greater visibility into changes in your business unit means that you can reduce downtime on journeys from weeks to hours, and recover quickly when you lose configuration.
To set up an automated backup for your SFMC configuration:
review the changes each day