Marketing Cloud Engagement (formerly Exact Target) isn't supported in the metadata API because it sits outside the Salesforce core platform. This means that Salesforce Marketing Cloud (SFMC) often isn't supported in your Salesforce CRM DevOps workflow, requiring alternative deployment and backup solutions.
Gearset supports Marketing Cloud Engagement, bringing your CRM and SFMC deployments and backups into comprehensive platform.
Gearset for Marketing Cloud is free to use while in Pilot but will be paid for when it becomes Generally Available.
To get started, connect your Marketing Cloud org to Gearset.
Marketing Cloud Deployments
Marketing Cloud deployments are coming soon. Marketing Cloud comparisons are available today in Pilot - let us know your feedback!
If you're already using Gearset, you'll find that deploying Marketing Cloud changes between business units is a familiar process.
To deploy SFMC changes between business units:
run a comparison between 2 business units and select your SFMC types
in the comparison, select the changes you want to deploy
run a deployment to apply the changes to your target business unit
log in to your Marketing Cloud org to complete any post-deployment steps (e.g. activating a journey)
Gearset stores a full audit trail of your SFMC deployments in your deployment history. If there's any issues with the deployment, it's easy to rollback the deployment from your deployment history.
Marketing Cloud Backups
Marketing Cloud Backups are coming soon.
Gearset's change monitoring gives you a detailed audit trail of SFMC configuration changes in your business units on a day-by-day basis. Gearset takes a snapshot of your business unit every day and compares it to yesterday's snapshot, highlighting any differences.
This makes it easy to spot any unexpected or incorrect changes in your business unit. After you've reviewed the changes, it's easy to:
roll back unexpected or incorrect changes made directly in the business unit, such as broken AMPScript that causes errors in a journey
restore any configuration that's been deleted (either accidentally or maliciously)
Greater visibility into changes in your business unit means that you can reduce downtime on journeys from weeks to hours, and recover quickly when you lose configuration.
To set up an automated backup for your SFMC configuration:
review the changes each day
What types does Gearset support?
Gearset supports the following SFMC types:
Automation
Data Extension
Email
Journey
Query
Let us know if you'd like to see support for any other types in Gearset.